Editorial/Print Design & Art Direction
As Communication Designer for New England Mercantile Group, I took the initiative to design a mobile version of their website. I had just completed an update of their logo, so I carried the colors from the logo throughout the website. I designed it with the user experience in mind, so that the layout was functional and looked great on a mobile device. This design caused conversion rates to steadily increase after its launch in 2016.
These are the mockups (created in Photoshop) that I gave to the programmers to create the new mobile website:
The following are before and after examples of the mobile website. Although the website had somewhat responsive design before, there were clear formatting issues and it wasn't very user friendly. The images on the right are screenshots of my design after the code had been written and uploaded by the programmers.