This was a group project that had to tackle the task of rebranding the Central Park Zoo. The branding itself was a group effort. We wanted to create a flexible brand with the use of brightly colored shards that represent the different facets of the zoo. We decided to include contemporary art installations in the zoo to entice people to come back to the zoo and to make it appeal to a wider audience. One of my groupmates created animals out of the shards used in our branding, which would be used throughout the zoo.